The Second Row specialises in one-off flash sales selling pieces from an impressive network of clients. A place to buy fashion insiders’ wardrobes, The Second Row sells on behalf of famous faces in the fashion industry from stylists, bloggers, influencers and celebrities. From Erica Davies (ex-fashion editor) to Rachel Stevens (S Club fame), to The Fashion Lift (ex-fashion buyer) to Wears My Money (TV promotions for the likes of Coldplay), some of the coolest and most stylish bloggers choose to sell their clothes with The Second Row. Names like Angela Scanlon, Candice Brathwaite, The Fashionable Pan, Polly Sayer, Mercer 7 and more have all sold in The Second Row flash sales.

The Second Row sells a wide range of items from sell-out dresses to BNWT (brand new with tags) tops. Think Selfridges on a shoestring. Ganni and Rixo to Gucci and Mulberry, plus all your favourite high street names from And Other Stories and Whistles to Arket and Anthropologie. The Second Row caters for all sizes from the extra small to the extra large and shoes as little as size 2 up to size 8.

Follow The Second Row on Instagram @thesecondrow_ for sneak previews and updates.

Shopping sustainably, buying preloved, ‘nothing new for a year’, doesn’t mean you have to compromise on fashion, style, or buying on-trend pieces. The Second Row was set up to change the way people shop and show you can still have a stylish wardrobe whilst shopping sustainably. Buying second-hand or preloved is no longer associated with shabby, worn, or out-of-date clothing.

With fast fashion increasingly becoming a concern and alarming statistics about the quantity of clothes produced and ending up in landfill each year, The Second Row was established to provide a place to buy beautiful, preloved clothing with a conscience. Thousands of pieces of beautiful preloved clothing have now found new homes through The Second Row.

Set up by Katie, a former TV producer, The Second Row is the first of its kind. After years producing top entertainment TV shows and working for a long stint as a senior producer on ITV’s This Morning, Katie decided it was time for a career change and set up a preloved designer marketplace. The idea was to establish an outlet where you can buy stylish, hardly worn clothing at a lot less than its original price.

Using her contacts from her previous career, Katie sourced pieces from stylists, fashion insiders and celebrities and began with pop-up sales in cities across the UK called The Preloved Designer Sale. The pop-up sales had a huge following and featured in fashion magazines and newspapers. Next came Instagram and shortly after The Second Row was born; the essential online hub for desirable preloved pieces.